Articles on: Editing a video

How to add my custom colors into my video ?

Setting up custom colors in a video design offers several benefits. It allows you to create a cohesive and visually appealing video that aligns with your brand identity. Here are some of the benefits of setting up custom colors in a video:

Brand Consistency: Using custom colors in your video design helps maintain brand consistency across all your marketing materials. By using the same colors as your brand logo and other brand assets, you create a unified visual identity that strengthens your brand recognition.

Brand Recognition: Custom colors can help your videos stand out and be easily recognizable. When viewers see your videos with consistent colors, they will associate them with your brand, making it easier for them to remember and recognize your content.

Visual Appeal: Well-chosen colors can enhance the overall visual appeal of your videos. By selecting colors that complement each other and align with your brand's aesthetic, you can create a visually pleasing and engaging video that captures and retains viewers' attention.

Emotional Connection: Colors have the power to evoke specific emotions and feelings. By selecting custom colors that align with your brand's personality and target audience, you can create an emotional connection with your viewers. This can help to establish a positive perception of your brand and create a deeper level of engagement.

Differentiation: Custom colors can help your videos stand out from the competition. By using unique color combinations that are distinct to your brand, you can create a visual identity that sets you apart from others in your industry. This can help you make a memorable impression on your audience and increase brand recall.

Flexibility: By setting up custom colors, you have the flexibility to adapt your video design to different themes, campaigns, or seasonal events. You can easily update your video's color scheme to reflect specific occasions or align with your marketing objectives without compromising your brand identity.

To add custom colors into your video, you need to go to 2. Preview the result then click into Colors and fonts





In summary, setting up custom colors in your video design provides numerous benefits. It helps maintain brand consistency, enhances brand recognition, improves visual appeal, creates an emotional connection, differentiates your brand, and offers flexibility in adapting to various contexts. By utilizing custom colors, you can create impactful and visually appealing videos that resonate with your audience and strengthen your brand presence.

Updated on: 26/08/2024

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